I am Pardis Ghoreishi, a designer and illustrator (MA, University of Tehran, 2009). In my years of career, I have focused on graphic design and building identity for different brands. I believe that a brand identity is the main medium that communicates companies’ values, messages, and personalities. It evokes the feeling of customers about the products and directs the way that they interact with the company.
I found the process of designing and producing a product a very powerful means to communicate with people. This led me to create my own brand of Yuna. The experience of designing accessories and managing the production process has been one of the best experiences of my working career, and I have also had this experience in the «Mil» brand. My social concerns, especially about the women of my country, who have been struggling for years to achieve their civil rights, led to the creation of the «Mil» brand. Depicting the story of powerful women that paves the way for the advancement of women’s social movement, as well as recreating forgotten Iranian design motifs according to the values and concerns mentioned, made the message of the «Mil» brand more effective to the audience. In addition to my other work experiences, working with students has always been a pleasure for me, which has brought the experience of teaching and guiding students› projects for eleven years to my resume.
Thanks for stopping by.
Education
2005-2009
(Sep-Nov)
M.A. in Illustration
University of Tehran, College of Fine Arts, Tehran, Iran
GPA: 18.66/20 (4/4)
Supervisor: Dr. Sedaghat Jabari Kalkhoran
2001-2005
(Sep-Aug)
B.A. in Visual Communication
Tehran University of Art, Practical Art, Iran
GPA: 18.88(3.9/4)
Selected Honors & Awards
• Sixth place in the Iranian Universities Entrance Exam for the MA program of illustration student
• Tuition Fee scholarship for MA
• 24th place in the Iranian Universities Entrance Exam for the BA program of Visual Communication
• Tuition Fee scholarship for BA
Teaching Experience
2010-Present
Lecturer, Department of Graphic, Sepehr University (Esfahan)
2010
• Illustration
2012
• Layout and Magazine design
2011-2012-2014
• Visual Communication Course I (Logo design)
2011-2012-2014-2014-2015-2020-2021
• Visual Communication Course II (Poster design)
2012-2013-2015-2016-2017-2018-2020-2021-2022
• Visual Communication Course III (Environmental graphic design)
2014-2015-2017-2018-2021-2022
• Visual Communication design
2019
2015-Present
Work Experience
2020-Present
Farabazaar (Service platform based on consumer complaints)
– Graphic team manager
– Logo and visual identity designer
– Supervision and cooperation with the website design and UX team on the Farabazaar
platform
2019-Present
Yuna (Jewelry & Gold)
– Co-founder at Yuna
– Manager of product management
– Brand identity designer
2018-Present
Mil Clothing Design
– Co-founder and manager at Mil
– Principle designer and illustrator
– Clothing production with the approach of clothes as the medium of storytelling about women’s history in Iran
– Brand identity designer
2017-2018
The National Quarterly Tezarv Magazine (Art, Literature, and Travel)
Art director of the graphic and layout design group
2017
Morghabi Publication
Illustrator of the book «Eshghhaye Tasviri»
2017
Fargan Publication
Illustrator of the book «Eshghhaye Tasviri»
Freelance activity
Logo and visual identity designer of many brands and companies:
Fifth Garden Café, Deer Art Shop, City and landscape consulting engineers, Rajane brand, Behrizan company, Snowa company, Café Meyidon, Viyan.
Art Gallery, Distribution of Partak food products, IDNC construction, A-one, Arax company, Book city of Isfahan, Farrol company &…
Exhibitions
Participation in Sound art «Ehhe» exhibition, Apadana Gallery, Esfahan
2014
Participation in Sound art «Ehhe» exhibition, Elaheh Gallery, Tehran
2014
2011